Every woman loves her lingerie. They are so choosy about it that they would not mind spending a fortune on a few exclusive pieces provided they look their best always. Being a part of a 15,000 crore market in India, lingerie takes up a great measure of the intimate wear market. Two-thirds of it is in the unorganized sector, but the rest being an organized part owing to the online shopping, amounts to Rs 5,000 crore. This segment shows a growth index of 15% per year.
Women nowadays are getting confident of their lingerie choices and don’t want to compromise on the product quality or style. They are hungry for more, waiting for better stuff and willing to experiment with their loved styles and intimate choices. This has led to the entry of many new brands in the market upping the competition for the best price. Lets list a few of the growing lingerie brands that Indian women love to wear.
Clovia’s claim that there is a little bit of Clovia in all of us is very true. Earlier known as MoodsofCloe, the brand has grown ever since. They claim to ship 50,000 units of lingerie every month. Their varieties range over subtle and sexy bras, quirky and simple panties, shapewear, nightwear, accessories, value and bridal packs and a lot of modern designs are available. Clovia has turned a year old in 2014 but has picked up a lot of goodwill on the way.
Owned by MAS Holding (South Asia’s large supplier chain of Intimate wear), Amante is a favorite among Indian women for its bold styles, attractive colors and wide variety. It was launched in India in the year 2007 and has since worked successfully to give its customers great fabric feel and keep them up-to-date with the latest international trends. Its bra segment has varieties through padded, non-padded, wired and non-wired, long day wear and bridal ones, whereas the panties have styles like low rise, bikini briefs, value packs and bridal sets.
Peri peri offers a great variety of bras- regular use, bridal styles, padded and non-padded ones, multi ways and modern styles, formal fits etc. They have great options in colors and fits and almost have everything for every woman to fulfil her bra wishes!
Triumph International is a brand which specializes in all sorts of ladylike comfort. They offer the finest seductive lingerie to ultra-high-performance functional sportswear called Triaction. Triumph International offers fascinating products for men and women of all ages, for those special unique moments. They have a Mamabel range of maternity wear that is also much liked by many.
Enamor is a successfully running lingerie brand with a great range of shapewear too! Its Hourglass collection is to die for! They offer sexy nightwear, bottoms, leggings, pyjamas and shorts in their sleepwear segment. Launched in 2003 as a joint venture between Barbara of France and Gokaldas Intimate-wear Private Ltd. Company, the brand is available in more than 1800 multi brand outlets across the country. It surely makes you look fabulous as you are!